From Philosophy …

We talk about disruption - how it is caused by business models or technology - but the true disruption is ignoring customer expectations.

If you’re meeting your customers needs and delivering what is valuable to them, it’s simply evolution.
— Taiss Quartapa, State of Digital, Jan 2016

Since Peter Drucker first wrote “the purpose of business is to create and keep a customer“ in The Practice of Management in 1954, the art of strategy has been evolving. Drucker stated that it was Customer, Value and Access that defined the strategy of an organisation. In the 1980s Ansoff extended upon the theme, stating that Alternatives - range, sophistication and value add - drove organisational strategy. Porter then drove the context argument - positioning and ploy - followed by Senge stating that learning organisations had the upper hand through innovation, improvement and disruption. ln the 2010s, Mintzburg argued that adaptability - to changing conditions and strategic versatility - ensured organisational sustainability.

The last decade has seen every form of organisation and governing body race through these models, along with implementing modern niche methodologies (agile, design thinking, growth hacking, etc) to try and respond to the changing circumstances of the next industrial revolution.

In short, the zeitgeist has been that technology has been changing the way business models operate, and vice versa.

… to why we are here

People don’t buy WHAT you do, they buy WHY you do it.
Profit isn’t a purpose. It’s a result.
To have purpose means the things we do are of real value to others.
— Simon Sinek, Power of Why, 2017

We believe that the underlying truth is that purpose drives value. Along with a belief that strong, financially healthy organisations create strong, healthy communities - the idea of the Enlightened Interest Group was born.

These ideas made us eager to cultivate our own business, one that would effectively intersect our drive to create better organisations with our collective expertise. We believe that what creates a sustainable, adaptable and successful organisation is the passion that drives it.

We are not the experts in your organisation - you are. We are experts in finding your passion and aligning with it, completely devoting a fit-for-purpose practice and pursuing ways to make it thrive - as if it were our own.

Our singular aim is to achieve an outcome of improvement - for you, your organisation and for all stakeholders.